The10 Biggest Mistakes in Merchandise Presentation

Mistake No. 5: Lack of Product Detail

Ask yourself the following:

→ Do you think your customer has no need to see the length of the hem in a photograph?

→ Does your art director argue that "pulling back" ruins the shot?

→ Do you try to sell appliances without showing all the features?

→ Do you show luggage closed because showing it open would be "ugly"?