The10 Biggest Mistakes in Merchandise Presentation

Mistake No. 7: Poor Model Selection

Most experienced catalogers have learned that good models pay for themselves in spades. It's usually the smaller or newer companies that don't understand and/or underestimate the effect of models. These catalogers tend to use less experienced models either because they don't know any better or because of the expense. However, there are too many reasons to use higher-level models, such as the following: