The10 Biggest Mistakes in Merchandise Presentation

Customers take in a huge amount of information in a split second, and if there's a piece of critical data missing — such as a skirt or pant length, important waist detail or fabric close-up, you're upping the odds that customers will turn past a garment in which they otherwise might have been interested. Even if customers aren't conscious of why they're not stopping, the decision to stop or continue on is made in seconds.