The ZIP Code Collection Debate Rages On

Privacy advocates are concerned. According to a March 19 CNBC article, privacy advocates are urging consumers to jusy say no when asked by retailers for their ZIP code. Why? Because "that simple decision can result in more junk mail headed your way and more telemarketers disrupting your day," said Paul Stephens, director of policy and advocacy for Privacy Rights Clearinghouse, a nonprofit watchdog group, in the article.