The Year in Review
We held our breath much too often this year, watching news of the devastation from hurricanes and other disasters here and abroad. You also opened your hearts and wallets: Those in the direct marketing industry generously donated to hurricane relief efforts, we were proud to report.
Of course 2005 also may be remembered by future historians as the last gasp of cheap petroleum. The ripple effect of higher energy prices no doubt will continue to be felt throughout 2006 — as will the impending increase in postal rates. As a business owner and manager, you’ll have to adjust your strategies to accommodate these new paradigms. Please stay with Catalog Success as we help guide you through these changes. One place to start is this issue in which we offer our annual Buyers’ Resource Guide, listings of product and service providers who can help you reach new levels of profitability.