International E-Commerce: The Wild, Wild East

As China’s economy continues to develop, many of these considerations will likely become less of an issue for U.S. brands selling online in the country. To develop and launch a successful Chinese e-commerce site you must fully understand the local culture and marketplace without trying too hard to conform the brand to make it more Chinese. Keep in mind that the Chinese society values foreign products, therefore it’s crucial to maintain the integrity of your brand’s origin.