International E-Commerce: The Wild, Wild East
China represents the next big opportunity for online retailers
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It’s also extremely important to be well-versed in the inner workings of the Chinese government to establish lasting, meaningful relationships with government bodies and officials. Establishing operations in China isn’t quite like setting up shop in the U.S. The Chinese government exerts far more control over the marketplace and many decisions and approvals are needed along the way. It’s better to get on its good side right away.
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- Places:
- China
- Europe
- United States
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