International E-Commerce: The Wild, Wild East
China represents the next big opportunity for online retailers
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Demand for luxury goods is on the rise as Chinese consumers increasingly value wealth and affluence. Purchases including jewelry, perfumes, electronics, watches, accessories, sports equipment, and wider lifestyle and recreational products will coincide with a rise of designer and lifestyle fashion in China. It’s forecasted that by 2015 the Asian nation will account for 20 percent of the world’s rapidly growing luxury market.
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- Places:
- China
- Europe
- United States
Karen Jackson
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