International E-Commerce: The Wild, Wild East

It’s reality that demand for foreign products in the Asia-Pacific region already exists. Many Chinese consumers hold foreign products in high esteem, believing they’re of premium quality. Conversely, the contemporary middle class tends to have distaste for local brands and domestically made products, which it views as less fashionable, less reliable and less technically advanced. As a result, branded goods from the United States and Europe have become very popular and well-regarded household staples.