Kayaking, Partying & Profits

After 5 came to life after the company found that its customers were responding briskly to the cocktail party-related novelties that it first offered almost as an afterthought in Surf to Summit. But that’s where any similarities between the two catalogs end. Although the overall business reached profitability for the first time in 2005, the party catalog clearly has stolen the limelight and helped propel the company into the black.