Kayaking, Partying & Profits

What’s more, After 5’s robust prospecting activity in 2005 set the company up for greater growth with the print book. Although After 5 annually had been mailing fewer than 500,000 books to customers and prospects through ’04, it mailed more than 2 million catalogs in ’05, primarily to prospects, to build up its housefile by 85 percent. That propelled it to 16th in the last year’s Catalog Success 200, which ranks the fastest growing catalogers by housefile growth for the previous year.