Kayaking, Partying & Profits

The company operates seven sublimation presses that execute personalization, all of which it built, literally, from scratch at an $80,000 investment. Being a jack of all trades, States also built a T-shirt printing machine for $20,000.

Online Opportunity

The company “has a lot of opportunity with its personalization,” Gallo of Magellan’s says. “But it’s more of an online opportunity than in print. The economics of online vs. print and the ability to offer more of a dynamic online store — especially for the personalized kinds of products After 5 has been pursuing — is much more demonstrable online than in print. And with the technology available today to make an engaging and compelling Web site that can tell the story on personalization, it allows customers to see what those possibilities are.”