The Wild and Wacky Evolution of Cataloger Eric States, Surf to Summit and After 5

By Paul Miller

As a result, After 5 likely will make a greater impression on the 21 to 34 market. “It’s an area we’re experimenting with because we’ve neglected it,” States says. And considering that more than 60 percent of the catalog’s sales are placed online, he expects greater interest among younger people.

Personalization On Premises