Cost Effective?
The Web’s effect on pricing strategy as it turns branded products into commodities, Part 1 of 3
Next week, in the second part of this three-part series, I’ll provide options on how to increase sales without cutting prices across all merchandise.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.
- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
Related Content
Comments
