Cost Effective?
The Web’s effect on pricing strategy as it turns branded products into commodities, Part 1 of 3
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Jim Coogan
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In the first installment of this three-part series on how catalogers’ pricing strategies are evolving in response to the Web’s effect on branded products, let’s examine how catalogers have been put in this precarious situation and what they need to do to remain profitable. As the price-comparison engines turn more branded products into commodities, what’s your catalog’s best pricing strategy?
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Jim Coogan
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