Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
Examine all the pricing tactics available to you before cutting prices. Certainly, the price-comparison engines are turning brands into commodities. But you have lots of options before cutting prices below market price in hopes of driving profitable sales volume.
Next week, in the third and final part of this series, I’ll address the economic factors that can affect promotional pricing strategies.
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