Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
Remove the Myth
Part of the myth of the Internet is that Web merchants can lower prices below market price and still grab enough market share and volume to build a profitable, sustainable business model. Catalogers and retailers have resisted this temptation because they’ve lived through enough business cycles to know that preserving your merchandise margins is absolutely essential for long-term profitability.
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