Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
7. Highlight your catalog’s price guarantee. If you have a strong price guarantee, let customers know they’ll always be getting the lowest price. Monitor how often you have to rebate customers based on the price guarantee.
8. Monitor the prices of your branded commodity items against the price-comparison engines to make sure you’re offering the lowest price and receiving proper acknowledgment. Don’t be undercut on a $399.95 item by another merchant offering it at $399.00!
Related Content
Comments
