Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
5. Test some items with higher prices, and measure the falloff in unit sales. Maybe your merchandise niche isn’t as price-sensitive as you think.
6. Bundle select products with “Buy X, Get Y” offers to see if you can attract extra sales by sweetening the offer rather than lowering the price. For example, offer a sleeve of golf balls with every golf club purchase.
Related Content
Comments
