Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
* promotions typically don’t violate manufacturers’ price guidelines; therefore, you don’t risk losing manufacturers’ cooperative advertising funding.
3. Post lower prices on the Web. You can e-mail special promotions to select Web buyers without cutting prices across the board.
4. Drive Web traffic with e-mail. Offer limited-time e-mail price promotions.
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