Cost Effective? Part 2 of 3
The Web’s effect on pricing strategy as it turns branded products into commodities
To successfully achieve a 10 percent-plus sales increase based on cutting prices, you must first test the price sensitivity of the market to lower pricing before making a universal price cut for all branded commodity products.
Before cutting prices across the board, try some of these alternatives:
1. Selectively lower prices on a few branded commodity items, and highlight those items. Target items for which prices are well-known by consumers.
Related Content
Comments
