The Value of Social Media Marketing for Retailers

3. Grow your email list. Social media can help your business acquire more email subscribers. You can provide a sign-up form on your social media channels to make it easy for consumers to sign up. To get more signups, offer incentives such as a free giveaway or discounts.

4. Monitor your success. Retailers can easily track and monitor the success of their social media marketing efforts. You can run an A/B test, also called split testing, to see if your social media efforts are reaching the intended audience as well as which types of posts consumers are most interested in.