The Value of Social Media Marketing for Retailers

2. Use ads. Major social media platforms — e.g., Facebook, Twitter and LinkedIn — allow you to purchase ads. Purchasing an ad on social media can be an effective tactic to reach existing and potential customers. You can create an ad and have it target a specific demographic. For instance, if you have a clothing boutique in Haddonfield, New Jersey, you can choose to target consumers who would be interested in your products within a 100-mile radius.