The Value of Social Media Marketing for Retailers

Research from Business Insider shows consumers have increased their time spent on social media, becoming their top internet activity. Americans are spending more time with social media than any other internet activity, including email. It's clear that social media isn't going away any time soon. Rather, its popularity is only going to increase. Therefore, it's important for all retailers to embrace social media for all its worth, using it to increase the visibility of their brand and engage with consumers.