The Value of Print in an Integrated Marketing Strategy

With 42 percent of direct mail recipients preferring to respond online, according to a study by the Direct Marketing Association, outstanding direct mail campaigns now walk a line between digital and print marketing. However, to say that direct mail is just another tool to bring traffic to your website is an understatement. Done well, a personalized direct mail campaign can make customers feel like a company understands them and is putting effort into suggesting products they'll actually like rather than just shouting "SELL, SELL, SELL!"