The Value of Print in an Integrated Marketing Strategy

We're now at the stage where there's significant overlap between digital and print marketing. QR codes and NFC tags can be used to allow consumers to go straight from your brochure to your website, while CRM data gathered online will usually provide the basis for a personalized print campaign. Unique landing pages for different groups of customers or even personalized URLs (PURLs) for every customer can be fed into Google Analytics to get insight into how successful a campaign has been.