The Value of Integrating Live Chat Into Your E-Commerce Site

While many retailers make the investment in live chat software, they often lack the tools and training to leverage it fully. Simply put, they purchase the software and it ends up sitting on a shelf.

With the right application and guidance from a knowledgeable source on how to use it, live chat can go a long way to increasing a company's customer satisfaction and, ultimately, revenue. In fact, according to Forrester Research, 44 percent of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.