The Value of Integrating Live Chat Into Your E-Commerce Site

Prior to the advent of live chat applications, shoppers could either call or email for support. Email's typically slow response time often causes shoppers to abandon a purchase and move onto a competitor's website. However, with a live chat software solution, customer support staffs can more easily multitask and even handle more than one customer at a time. As a result, waiting queues drop to a fraction of their former time, and shoppers' needs are addressed in near real time.