The Value of Integrating Live Chat Into Your E-Commerce Site

Congratulations. Your marketing dollars are paying off and you're getting a high volume of traffic to your e-commerce site. That's certainly no easy task in today's internet retailing landscape.

However, we all know that driving traffic to an e-commerce site is only the first step. The bigger challenge is converting visitors into paying customers. This is where the concept of next generation customer service comes into play.