4 Social Media Retail Mistakes

3. Waiting for a well-formulated social road map to start. While the potential revenue that on-site social applications can generate is huge, waiting to create the ideal social road map may actually reduce your chance of success. It’s hard to predict what will work best with your customers and your product categories. To make matters worse, while you're busy planning and building a consensus across the company your competitors may dive in and start getting real customer feedback to know what really works.