4 Social Media Retail Mistakes

Recommendation: Capitalize on your existing e-commerce investments by engaging your website visitors with social features that cause consumer-to-consumer sharing. Word-of-mouth sharing will help drive traffic to your e-commerce site, where you're best equipped to convert it.

2. Relying on the 'Like' button to drive sharing. Early attempts to drive consumer-to-consumer sharing on e-commerce sites centered on the Facebook "Like" button. The clickthrough rate has been extremely low as there’s no clear reason or benefit for consumers to like a product while shopping. What problem does that help them solve?