7 Ways to Improve Promotional Campaign ROI

Design promotions that are consistent with and enhance your brand's image. Take time to review the success or failure of each promotion to determine the value and focus of future promotions. Be specific and personal — it can make all the difference.

Fred Lizza is the CEO of Dydacomp, a provider of business technology platforms for small and midsized e-commerce and multichannel merchants. Fred can be reached at fred.l@dydacomp.com.