7 Ways to Improve Promotional Campaign ROI

4. Reinforce brand loyalty. What are you giving back to your loyal customers to show you care about them? Customers that are treated well will become loyal customers, even when prices fluctuate and products change. Invest in tailored loyalty programs because the payouts can be immeasurable.

5. Reduce shopping cart abandonment. An increasing number of shoppers are abandoning their shopping carts before completing a transaction. One easy way to prevent this is to offer free shipping, but only with specific parameters.