7 Ways to Improve Promotional Campaign ROI

It used to be easy to know your customers and to reach them. They read your print ads, opened your mail and browsed your catalog. It's different today. Retailers face new challenges in dealing with the many online channels to reach customers and prospects.

While it's difficult for small and midsized retailers to reach their intended audience, there are also numerous opportunities. Before you embark on your next promotional campaign, consider the following steps to ensure you get the most bang for your buck: