By
Tyler Roye
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
For example, Apple's iBeacon has received a lot of attention for its powerful specificity and flexibility. If a consumer passes by a store's feature display for a new product, a notification about a special offer or more information about that product pops up on the shopper's smartphone, delivering a highly personalized experience catered to the individual.
1 Comment
View Comments
Tyler Roye
Author's page
Related Content
Comments