5 Ways to Rejuvenate Your Customer Loyalty Program

Many businesses are still working on getting it right. Starbucks made social commerce headlines with its "Tweet a Coffee" campaign, which was tied directly to its mobile-friendly loyalty program. However, many similar campaigns require too much effort on the part of the shopper — clicking out of the social page and into an e-commerce site — or place too much emphasis on deal-seeking, contests or other time-consuming activities. Ensuring a brand's experience aligns seamlessly with the things a customer would normally do on social media (e.g., sending a message or liking a photo) can lead to more frequent, authentic and lasting engagement.