5 Ways to Rejuvenate Your Customer Loyalty Program

3. Become a natural part of the social and mobile experience. New tools are great, but not all tools are created equal. Your strategies should create an easy and natural extension of your customers’ social and mobile routines. Consumers in the digital age spend much of their time on their smartphones, social media and, increasingly, on both simultaneously, challenging marketers to stitch their loyalty programs into the natural stream of social and mobile activity.