5 Ways to Rejuvenate Your Customer Loyalty Program

1. Reward loyal customers and social fans to create brand ambassadors. Nothing is more valuable than a loyal customer, except perhaps one that feels so appreciated that they're willing to be a vocal advocate for your brand. Today, when customers take this role, their power is exponentially more valuable than it was just a few years ago. In recent years, social media has given us the ability to get instant opinions on anything from people we trust. A brand ambassador's ability to touch many people via social networks creates huge opportunities, or risks, should your competition beat you to the punch. If a brand's customer acquisition strategy doesn't include the use of loyalty to reach the friends of its customers and fans, it's time to revisit that strategy.