5 Ways to Rejuvenate Your Customer Loyalty Program
Customer loyalty is often seen as the Achilles heel of the retail industry, especially as consumers gravitate toward increasingly social and mobile modes of shopping and are confronted with hundreds of brands every day.
Last year, 61 percent of retailers cited customer retention as their greatest obstacle. It's easy to view e-commerce innovations as the enemy when a once-faithful customer base abandons brand loyalty in favor of the cheaper or faster option. But these challenges offer retailers opportunities to take a hard look at existing loyalty programs and business strategies to make updates that better suit the changing behaviors of their target markets. Here are five methods retailers can use to grow customer loyalty in today's digital age:
