The Top 5 Articles of 2013 From Retail Online Integration

7 Customer Service Tactics to Copy From Apple
By Jim Gilbert, CEO, Gilbert Direct Marketing

"Over the years I've called Apple maybe 30 times. Never a bad experience there either. Just easygoing people happy to help me with my problems, who always took the time to get it right — even called me back if I got disconnected. A vastly different experience than I've had trying to call other tech companies. Some tech companies don't even publish their phone number at all (or they make you work to find it). So what can marketers take away from Apple?" Read more …