The Top 5 Articles of 2013 From Retail Online Integration

How Retailers Can Best Compete With Amazon
By James A. Tompkins, president and CEO, Tompkins International

"So why should consumers shop with you? The specific answers will differ for each retailer since each defines its own unique retail strategy, technology solutions and supply chain capabilities. The overall concepts of strategy, technology and supply chain will be the same for all retailers, however. Now, the key question essentially becomes the following: How can retailers compete with Amazon by defining their unique positioning on these three concepts and present a compelling reason for consumers to shop with them?" Read more …