The Top 200 Catalogers 2004
A fashion merchant, a hunting catalog and a women’s athletic apparel catalog took the first, second and third spots in this year’s Top 200, a ranking of catalogs by recent housefile-growth rates.
We congratulate the catalog officials at Kenneth Cole New York, Legendary Whitetails, Title Nine Sports and all of the other merchants who made the Catalog Success Top 200 for their outstanding ability to grow their customer lists even during the tough economic times of the past several months.
What do all of these catalogers have in common? No doubt a razor sharp prospecting plan, an eye-popping merchandise mix and exceptional customer service. To see which merchants made the Catalog Success second-annual Top 200 List.
Also in This Issue
Consultant and catalog industry veteran Glenda Shasho Jones offers helpful critiques of five catalog covers. If you’ve been staring at your own book’s cover pages, trying to visualize what needs tweaking or redesign, then don’t miss Glenda’s insightful tips in “Compelling Covers.”
Consultant Alan Rimm-Kaufman answers eight key questions about the burgeoning sales medium of search-engine marketing (“Paid-search Marketing”). Contributing writer Gretchen Peck will tell you what you need to know about the new print production protocol Job Definition Format (“Is JDF the Future of Catalog Print Production”). And columnist Phil Minix expertly answers the question: “Do you really need a merchandise manager?”
eCSForum
Also this month, we’re proud to sponsor the eCSForum, a conference for those who manage systems for catalog companies. Attendees of this event, which is based in our hometown of Philadelphia, will learn what’s new with nearly a dozen major catalog systems.
For more on the March 10-11 event, please visit www.ecsforum.org, or call (215) 396-0650.
Idea Factory
One more quick reminder: If you haven’t already signed up for our brand new, free e-newsletter, Idea Factory, you can do so at www.catalogsuccess.com/ideafactory. Every two weeks, you’ll receive direct to your e-mail inbox a collection of both innovative and evergreen tactics you can use to improve your catalog operation. I hope you’ll sign up today. I’m confident you will find this newsletter useful to your continued success in cataloging.
Until next month ...
