The Top 200 Catalogers 2004

What do all of these catalogers have in common? No doubt a razor sharp prospecting plan, an eye-popping merchandise mix and exceptional customer service. To see which merchants made the Catalog Success second-annual Top 200 List.

Also in This Issue

Consultant and catalog industry veteran Glenda Shasho Jones offers helpful critiques of five catalog covers. If you’ve been staring at your own book’s cover pages, trying to visualize what needs tweaking or redesign, then don’t miss Glenda’s insightful tips in “Compelling Covers.”