The Top 200 Catalog – Selected Profiles

All design and custom-order production is done in the company’s Cedar Knolls, NJ, headquarters, while finished jewelry is sourced from Asian manufacturers.

President and Owner Ranjit Singh says the company recently beefed up its prospecting campaigns. Most notably, the company frequently places display ads in national newspapers such as The Wall Street Journal, USA Today and The New York Times. “And we might do some TV ads this year, as well,” says Singh who holds a doctorate degree in metallurgy and material science from MIT. “We’re looking at TV proposals now.”