The Top 200 Catalog – Selected Profiles

Comparing and ranking catalogs based only on raw numbers is never a fool-proof methodology. For example, some catalogers may have cut their circulation rates to reduce mailing expenses during the recent economic downturn. And reduced circulation may have contributed to lower housefile-growth rates.

Additionally, the Top 200 list contains only those catalogs that have rented their housefiles during the last year, and (with rare exceptions as noted) those that include on both their current and previous datacards 12-month housefile numbers.