The Top 200 Catalog – Selected Profiles

In addition to instruments, this 21-year-old company carries music-related equipment such as recording, mixing, lighting and disc jockey gear.

Michael Eisenberg, director of marketing for this Westlake Village, CA-based company, credits the company’s rapid housefile-growth rate to three strategies. “We developed our own prospecting program across the Internet, catalog and magazine ad programs, with an excellent rate of conversion to buyers,” he says.