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GoPromos also focused on Web developments such as gaining presence through search engines, keyword buys, online advertising and affiliate marketing. “We were able to attract many new customers through [these] efforts,” says Simone.
—N.B.
#84 Improvements
This Ohio-based catalog of home, automotive and gardening products was sold by Hanover Direct in 2001 to television home-shopping network HSN for a reported $34 million.
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