Europe Bound: Expand Prospecting in the EU

Legislation

In Germany, data-protection laws allow only certain selections to be made on mailing lists. And all 15 EU member nations have data-protection laws governing the export of customer data outside Europe.

If it seems complicated to enter the European market, take heart. While Europe may have many bureaucrats, it has relatively few lawyers when compared to the United States. Translation: There’s more regulation but much less litigation in Europe, which helps many companies keep their operating costs down.