Europe Bound: Expand Prospecting in the EU
The time is right to expand your prospecting efforts in the EU
Product Differences
Measurements comprise another great divide. Metric measurements have been used on mainland Europe for decades and are the norm, so straightforward conversions can be used.
But in the United Kingdom, the situation is more complex. Until recently, the country used feet, inches, pounds and ounces, but now, it uses the metric system. The problem is that relatively few people age 50 or older fully understand the metric system, so if you’re targeting the U.K.’s mature market, include both forms of measurement.
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