Europe Bound: Expand Prospecting in the EU

Appropriately devising your copy isn’t the only consideration. Each language will take a different amount of catalog space to say the same thing. English (whichever side of the Atlantic it’s from) is a relatively compact language.

But if you’re translating copy from English to German, allow enough space on your catalog pages for 5 percent to 10 percent more verbiage. Meanwhile, French, with its smaller vocabulary, takes many more words to say the same thing, so allow room for 10 percent to 20 percent more copy.